Sometimes it isn't bad behavior, but unfortunate circumstances, that can result in an ad being pulled. Full access to our intuitive epaper - clip, save, share articles from any device; newspaper archives from 2006. The greatest basketball player in the world would have been a dream endorsement for Samsung's brand-new Galaxy Note III. Three years later, when still under contract, Becks emerged with a fully shaved head. His daughter Ava Astaire McKenzie said that in allowing his image to be used in this manner, his widow Robyn Astaire had sold him to the devil.". Baldwin and his mother, a loyal customer, had been featured in a Wegmans commercial that the supermarket decided to pull after Baldwin belligerently refused to turn his cell phone off during a flight's takeoff earlier this winter. Whether or not the celebrity or influencer scandal goes against one's brand message or statements, or if their actions go against the views of the brand's target audience, it may be time to cut ties for brand partnerships. Katy Perry got $4.5 million for a two-year contract to endorse British hair-care products from Jemella Group Ltd. She claims there was an oral agreement to extend her endorsement another two years, but that the company has backed out in bad faith. What's your favorite celebrity endorsement fail? Will companies like Nike,. Weil sued, but in 2008, they settled out of court. Her Own Clothing Line, Thalia vs. Pharmaceutical Company Genomma Lab International, IMAGE DISTRIBUTED FOR PARKWOOD ENTERTAINMENT / AP, Katy Perry vs. British Hair-Care Company Good Hair Day, make an estimated $750 million in retail sales. Small gestures by celebrities can cause stock prices to plummet and billions to be lost on the stock market. While Shatner was dropped for being too good at his job -- too many people recognized him as "The Negotiator", and Priceline is switching from a bidding to a fixed-price model -- many other celebrities have lost their spokesperson positions for much more controversial and ridiculous reasons. Lance Armstrong. TheCelebritySource.com feels it's important to list some examples of how celebrity endorsements can have a negative impact on business. The commercials also inspired the indignation of the International Paruresis Association, an advocacy group for people who suffer from shy bladders, a condition alluded to by Alternate Universe Rob Lowe, who claims to be unable to do his business with other people around. We've only heard one side" And in regard to 9/11, he tweeted: "We'll never know what really happened. Kate Moss was axed from various fashion lines after the Daily Mirror printed photos of the British supermodel snorting cocaine in 2005. Family friendly brands Nutella and McDonald's did not renew their contracts with Kobe Bryant after the Lakers star was accused of rape in 2004. Theron violated the terms of her contract by wearing and being photographed in a Christian Dior watch, resulting in the company suing her for $20 million. Sign up for our newsletter to get the news, trends and strategies that advertising and media pros want to know delivered weekly to your inbox. After publicly making anti-semitic and other inappropriate statements, his supporting brands, like Balenciaga, The Gap, Adidas, his artist agency, and, Especially for the sporting goods manufacturer Adidas, who has been working with the rapper for almost ten years, the discontinuation of the popular line will result in aching sales losses. FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. Check out our list of six other athletes who lost their . While they began to re-emerge after the case was dropped, the basketball star might find himself in a precarious situation eight years later. McDonald's, Nutella, and Coca-Cola all dropped Bryant after he was accused of sexual assault in 2003. After his indictment, Nike suspended its contract with him, without pay. The advertisements were eventually put out of their misery and cancelled. In 2013, Gomezs attorney said that the claims made against the actress were ridiculous, and that she met the conditions of her contract. Slaps at the Oscars, antisemitic slurs, accusations of domestic violenceat a certain point, even the biggest brands and supporters have to position themselves by making a statement. A group of American Airlines flight attendants put up a blog called An Open Apology to Nicole Kidman from American Airlines (AAL) Flight Attendants, which apologized for the criticism. Slim-Fast ended its deal with Goldberg after she performed at a fundraise for John Kerry and "fire[d] off barrages of sexual puns based on President Bush's name," CNN.com said. Looks like, in this case, the actor just got away with it. Actress Scarlett Johansson was taken to task for endorsing SodaStream, an Israeli company that operates a factory in a West Bank settlement, on controversial, Israeli-occupied territory. So heres to brands like Charmin, who made Kim Kardashian be the face of their public restroom, and Hot Pockets, who adapted Snoop Doggs most famous song into a terrible music video. The companies that the celebrity endorses can suffer by association. The case was settled before a court ruling in January 2013. Complex Media, Inc. All Rights Reserved. Contact this reporter at katie@buzzfeed.com. 11 Celebrity Endorsements Gone Wrong #4: When you have a hair endorsement, don't shave your head. Wegmans decided to re-air the commercial after the grocery store was berated by hundreds of emails, tweets, and angry calls. Free and premium plans, Customer service software. Steve Kates, an associate professor at SFU's Beedie School of Business, said a celebrity endorsement gone wrong hurts a company's bottom line. Deschanel was suing for $1.2 million but dropped the lawsuit in January 2012. One of my favorite celebrity endorsements is Ellen for Covergirl. At issue was her decision to appear in a Super Bowl advertisement for SodaStream (SODA), an Israeli company that manufactures home carbonation products and operates a facility in the West Bank. . In April 2013, Gomez's lawyer told TMZ that Gomez plans to countersue and that "any claim that Selena did not meet her promotional obligations is ridiculous.". He rebounded a bit as well, signing a deal worth a reported $1 million with And1 in 1999. Deals lost: Trek, Easton-Bell Sports, 24-Hour Fitness, Nike . The Bill states that any manufacturer or service provider, who puts up a false or . Celebrity endorsements can be used in a positive way for persuasive . Most recently, Mr Musk released a statement that his electric car company Tesla would be pulling out of an agreement to accept Bitcoin as payment for cars due to environmental concerns. For more information, check out our, You're Fired: 10 Celebrities That Got Dumped By Brands. Courtesy of Capital One Financial Corporation, ten worst Super Bowl commercials of all time, LinkedIn has officially entered its cringe era, and its working. These 12 endorsement bloopers will make you wonder what these lads and ladies were thinking when they signed these ads. A daily dose of irreverent and informative takes on business & tech news, Turn marketing strategies into step-by-step processes designed for success, Explore what it takes to be a creative business owner or side-hustler, Listen to the world's most downloaded B2B sales podcast, Get productivity tips and business hacks to design your dream career, Free ebooks, tools, and templates to help you grow, Learn the latest business trends from leading experts with HubSpot Academy, All of HubSpot's marketing, sales CRM, customer service, CMS, and operations software on one platform. Let's take the example of Nike, an iconic brand famous for its consistent use of celebrities to endorse its wide range of products. Great comedians have made hilariously. Near instantly Snapchat's stock price fell 8 per cent, wiping $1.95 billion from the company's total value. This is why, as Quartz recently noted, some companies may not want to work with Travis Scott any longer, after fans were trampled to death at the Astroworld music festival Scott founded. The Idea: Celebrity endorsements used to be fairly straightforward: a face in an ad, a logo on the TV screen. News on all your favorite celebs, reality TV, and movies. But even the worst of these pairings are entertaining when you look back on them. After all, actors, musicians and models have to find a way. You may also like: Celebrity brands and endorsements gone wrong. Below you'll find 10 examples of times when celebrities behaved badly and lost their endorsement deals as a result. Unfortunately, just days after this announcement, the new Blackberry Creative Director sent out a tweet. Things go wrong when the celebrity endorser is only paying lip service to brand rather than enthusiastically using the product in his or her life. Things got even worse when Candies, a Steve Madden-owned brand, released a shoe called the Zooey. Though, much like the fans that have been crowding outside the courts to show their support for him, not every brand has given up on the actor. This week's incident is just the latest in a long line of celebrity endorsement fails. The Milk Processor Education Program pulled its ad featuring twins Mary-Kate and Ashley Olsen after Mary-Kate sought treatment for an eating disorder in 2004. Who has dumped Donald exactly? Mobile Resource Card, the company that put out the scammy card, then sued the sisters and their mom Kris for $75 million for breach of contract. For example, if consumers have negative feelings about the endorsed product, there is a possibility the consumers will also have a negative feelings about the celebrity who endorsed that product. 800-226-9766; . Some of the most popular and highest-paid celebrities are those with successful endorsement careers, including models like Karlie Kloss and Cara Delevingne, as well as singers such as Beyonce and Lady Gaga. A fresh take on sports: the biggest news and most entertaining lists. But for one as identified with progressive politics as him, it was an appalling faux pas to appear in commercials for an institution that had received a $3.5 billion bailout. The photo above shows Scarlett Johansson promoting SodaStream. Kanye West, also known as Ye, considers himself too big to fail. Now he has proved himself wrong. 6/31 SLIDES . Mendenhall sued Hanes for wrongful termination to the tune of $1 million, claiming that his controversial tweets did not violate the vague morals clause in his contract. Not great for Brylcreem. Then the National Enquirer published a magazine cover that claimed that the star was "fired for being TOO FAT!" Abhishek and Aishwarya, Prestige Cookware range No! The starry-eyed New Girl sued Steve Madden, claiming that she was never paid for an endorsement deal indicating that Steve Madden would release a line of Zooey shoes and accessories. According to the actress, she had an oral agreement with Steve Madden and the company didnt keep their word. Our editorial content is not influenced by any commissions we receive. Lets be honest, Chris Rocks joke about Jada Smith was misplaced and quite inappropriate. Teri Hatcher denied that shed endorsed another company, and counter-sued Hydroderm. Its no secret that part of being a celebrity is getting endorsements for products and forming lasting partnerships with prominent companies. Combing through YouTube, its possible to spot some of the biggest celebrities of our time in commercials that are poorly produced and even more poorly written, just because they agreed to appear early in their careers. Unfortunately, the problem is all too common. "not consistent with the image of Kellogg.". 5, but her recent advertising campaign for the United Arab Emirates Etihad Airways didnt go over so well. Khan also said that he doesnt think theres anything wrong with that, and wouldnt endorse anything he didnt agree with. Terms & Conditions. The star went on to explain that he wasnt trying to imply that any complexion was better than another by partnering with the fairness cream company. I just have a hard time believing a plane could take a skyscraper down demolition style.". Katie Notopoulos is a senior technology reporter for BuzzFeed News and is based in New York. Policy. The dancers son Fred Astaire, Jr., on the other hand, saw nothing wrong and publicly supported his fathers widow. Celebrities as testimonials can push a brand to new levels of popularity, boost sales, and create ever-lasting icons for advertisement campaigns. While NBA legend Charles Barkley was never fired for his gaffe, it was still pretty embarrassing. The cause was settled in January 2013, before a court ruling. Celebrity endorsements are easy marketing for big business, even if they feel a little hollow. Another example of persuasive communication in the form of celebrity endorsement gone wrong is when an Oscar winning actress did a commercial that was critiqued as a negative outlook on the labor of women employees for an airline, and was even considered to be abusive. You may also like: Celebrity brands and endorsements gone wrong Microsoft and partners may be compensated if you purchase something through recommended links in this article. 2. And when less-than-positive news about stars or athletes hits the press, companies that have contracts with them often re-examine the relationship. Sources:indiatimes.com,dailymail.co.uk,wsj.com,people.com,usmagazine.com. Apparently, loyalty ultimately pays off. 4 / 11. Sowho do you think hurt this slap more: Chris Rock or Will Smith? Many celebrities make a lot of money from endorsement deals. Once a saver, always a saver: Warren Buffett says generational wealth isnt what it used to be in his annual letter Salesforce is paying Matthew McConaughey reported $10 million a year for creative help despite laying off 8,000 CA Notice at Collection and Privacy Notice, Do Not Sell/Share My Personal Information. According to E-Poll, when survey participants were asked to name the first thing that came to mind when they heard Priceline, 25 percent of participants said travel and 24 percent said Shatner or some variant (like Captain Kirk). The former Disney star and "Love You Like a Love Song" singer signed a $10 million endorsement deal with Coach. Getty Images Pepsi offered to re-shoot some of Ludacris' ads, but the rapper declined. Apparently, when Osama bin Laden was killed, Mendenhall Tweeted, what kind of person celebrates death? Her legal representative said the case was an "unjustified and public assault on Teri Hatcher's good name, reputation, and celebrity.". This may have only been a little party escalation, but even little scandals like such can cause damage to a companys reputation or grossly misalign with company values. We've been able to reach Mars yet again and discover the "God particle," but no one seems to have established what . At the peak of the cola wars in 1989, PepsiCo decided to fight the fire of Coca-Cola's celebrity laden ad blitz with fire and gave Madonna a one-year contract to star in a series of Pepsi commercials and a concert tour. (Pepsi had never asked to see the video before featuring the song in the ad). HubSpot uses the information you provide to us to contact you about our relevant content, products, and services. After signing a contract with Swiss watchmaker Raymond Weil, actress Charlize Theron found herself in some serious watch drama. Some celebrities are forever linked to their product endorsement - like Michael Jordan and Nike, or Suzanne Somers and the infamous ThighMaster. Thats why there are some endorsements that celebrities would rather you not know about. This reportedly caused the Edward Scissorhands icon to lose out on a $22.5 million payday. This is why it is not self serving to . Catholic bishop from Texas, Rene Gracido asked for a boycott not only of Pepsi but of its holdings as well, including Taco Bell, KFC, and Pizza Hut. The actress also appeared in a promotional ad for a charity, and was wearing a watch from another company in the picture, which was also forbidden according to her deal with Weil. Someone who might be on top one season is suddenly grabbing every endorsement deal possible the next month, just to make ends meet. True or false, Alley appeared on "Oprah" two months later to apologize for regaining all the weight. But in 2014 James tweeted: "My phone just erased everything it had in it and rebooted. Some celebrities with large followings are promoting products such as diet pills and detox teas on social media. However, Smiths next starring role is in the film, How Product Placement Lowered The Budget: Gray Man, 10 Black Male Celebrities For Endorsement Campaigns, 110 Lomita Street El Segundo, CA 90245 - Warehousing + Deliveries, 305 Ave G, Redondo Beach, CA 90277 - Headquarters, Copyright 2016 Hollywood Branded Inc. | All Rights Reserved |. Carlesimo, in 1997. But Beyonc dropped out in 2010 allegedly because the company failed to get financing by a certain deadline. Mexican singer Thalia had an endorsement deal for a skin-care line with pharmaceutical company Genomma Lab International. Perfume company Adrenalina claimed the Spring Breakers star failed to meet her obligations to promote her fragrance after they spent over $2 million on marketing and R&D. The actress camp released a statement defending her decision to step down. By Known for her comedic performances, Whoopi Goldberg was quick to make a few wise cracks at the expense of George Bush during a 2004 Democratic fundraiser.Unfortunately, the sexual puns didn't settle well with SlimFast, and the weight loss product manufacturer dropped her from its advertisements shortly after. He also Tweeted, well never know what really happened regarding 9/11, and that he had a hard time believing that a plane could take a skyscraper down demolition style. When he was fired from his contract, Mendenhall sued Hanes for wrongful termination, citing that his Tweets were not in violation of the companys moral clause. His articles discuss marketing theory in a variety of different situations ranging from celebrity endorsements gone wrong to Tiger Woods' DUI arrest. July 09, 2015, People make mistakes. hbspt.cta._relativeUrls=true;hbspt.cta.load(53, '814dd420-0d49-40e0-b59c-f01066e186c1', {"useNewLoader":"true","region":"na1"}); Oh how the tables have turned for Donald Trump While the 2016 Republican presidential candidate is known for firing people rather ruthlessly, it seems that brands are making the decision to let him go as a result of his recent controversial immigration comments. Find us online at HollywoodBranded.com. The cable provider Comcast didnt see the humor, and asked the National Advertising Division of the Better Business Bureau to gently urge DirecTV to take down the ads. Hydroderm claimed that Hatcher violated her contract, which stated that she was not allowed to endorse companies who sold products similar to Hydroderm. The life of the rich and famous looks easy and carefree from the outside, but we never know just how our favorite rappers, singers, and actors are faring financially year over year. "I thought this was the greatest scam going -- getting paid for watching sports," Barkley said. Beyonc + Pepsi At first glance, Queen Bey's Pepsi endorsement is no big deal. Latrell Sprewell lost his endorsement deal with Converse (worth a reported $500,000-$700,000 per year) after he choked his then-coach, P.J. Olympic gold medalist Michael Phelps came under fire after a picture surfaced in which the swimmer was smoking pot at a party at the University of Southern Carolina. . Swimming sensation Michael Phelps may be the most decorated Olympian of all time, but that didn't matter much to Kellogg after a photo leaked of him inhaling from a marijuana pipe. Not to say that Martha Stewart isn't the perfect pitchman for SOME product, just not THIS product. Check out our What's Hot in Hollywood newsletter to get weekly updates about all things Hollywood and entertainment marketing. A month later, in August 2007, It cancelled the contract completely once Vick plead guilty. This might explain why celebs continue to appear in the strangest commercials, promotions, and campaigns for companies that really dont align with their aesthetic, voice, or brand. Back in the early noughties pop princess Britney Spears was signed to a multi-million endorsement deal with soft drinks giant Pepsi but despite all the Pepsi she could drink, Britney kept getting. Books could be written on the subject. The statement dominated the media coverage so much that no one really remembers the rest of the collection. Celebrity endorsements gone bad. Alley ended her three-year stint as a Jenny Craig spokesperson in 2008 with the claims that she had kept her 75-pound weight loss steady for over a year and was ready to give other spokeswomen, Valerie Bertinelli and Queen Latifah, a shot. Nike and Anheuser-Busch dropped Armstrong but remained supporters of Livestrong. Kardashian West eventually changed the name of the brand to 'Skims Shapewear' to avoid further controversy.